You 0–0 Change
0'

Right. Everybody in. Grab a biscuit.

AI is makingyour work cheaper.For everyone.

A half-time team talk for business owners, on what's changing at work and how to play the second half. Ten minutes, then back out there.

Start the talk
15'

We're one down. That's alright.

The things you charge for, the writing, the quotes, the reports, the research, can now be made in minutes by anyone with a laptop. Your customers have noticed. Some of them are doing it themselves. The ones still paying you have started to wonder what the price is for.

That's the goal we conceded. Nobody's fault. The whole league conceded it on the same afternoon.

I'm obsessed with helping businesses adapt to this, so let me tell you what I think is going on, because it isn't the bit everyone's shouting about.

The tools aren't what's stopping you.Most owners I talk to have tried them, and they're tired of them. What holds them back is not knowing what to point AI at, and not trusting it to keep going when they look away.

30'

Every machine in your shop runs off one shaft. It's you.

Old factories had one big engine and a long shaft down the length of the building. Every machine was belted to it. When the engine ran, the whole place hummed. When it stopped, everything stopped.

Most small businesses are built exactly like that, and the engine is the owner. Every email, every quote, every follow-up turns because you turn. Take a week off and see what happens.

When electricity arrived, the factories that only swapped the steam engine for an electric one barely got faster. The ones that pulled up the floor plan and gave each machine its own motor left everyone behind. AI is the same moment. Bolting a chatbot onto the old shaft gets you a slightly quicker version of the same tired week.

9

things belted to one player. That's not a formation. That's one bloke running round in the rain.

Half time

The second half is going to be bumpy.

I won't pretend otherwise. A lot of the digital economy runs on old code that has never faced a test like this. AI can already code better than most humans, and it's improving faster and faster. The people attacking that old code have it too.

The foundations of our digital economy are going to be tested, and many will fail. So be prepared. Keep your exposure small. Know where your money and your customers' details live, and who can get at them.

Then use the same thing to your advantage, because it plays on your side of the pitch as well.

Nobody in this room is getting dropped. Nobody gets to play the old formation either.
60'

Five plays for the second half.

None of these need you to become technical. They need you to stop playing like it's still the first half.

  1. Charge for the result, not the hours.

    If AI makes the hour cheaper, an hourly price falls with it. Price the thing the customer came for: the sorted books, the full diary, the launch that went out on the day.

    Nobody ever wanted your hours. They were just the only way to measure you.

  2. Hand AI your business before your question.

    A blank chat knows nothing about you, so you get the answer everyone gets. Give it who you serve, how you talk, what you've tried and what you'd never do. Then ask.

    Same AI, completely different player.

  3. Start with the work around the work.

    Doing the work is only part of the problem. Managing everything around that work is what buries people. The chasing, the remembering, the "did I ever reply to her?"

    That's where an agent earns its first biscuit.

  4. Keep the final say on anything you can't undo.

    Sending, paying, deleting, signing. Let the agent get it all ready, and you press the button.

    That's what a captain's armband is for.

  5. Pick help that gets smarter the longer you use it.

    A tool you open is as good on day three hundred as it was on day one. An agent that keeps your corrections and remembers your business gets more valuable every week.

    Start early and you're the one collecting.

75'

The clubs building now will be hard to catch.

This isn't a clever trick for next week. The real promise AI gave us three and a half years ago was help that grows with you. It's arriving now, as agents that remember your business, keep your corrections and read their own results.

First weekA season in

Every week one of those runs, it gets a little better, and the gap between you and the team still bolting chatbots onto the old shaft gets a little wider. The early ones collect the most.

I'm out here building it in my own business first and showing you what works. We're in this with you, on the same pitch.

Full time

You 2–1 Change

Training's twice a month. Come along.

Patreon is where we do this properly, together, on your business rather than a slideshow.

  • Live sessionsat least two a month, with the dates and join links already waiting for you.
  • A course a monththat you put to work the same week you watch it.
  • Marketing workshopsfor getting what you build in front of people.
  • Replaysfor when life gets in the way of kick-off.
Join me on Patreon

Stu JordanEvolution Unleashed